Access to this course will be closed on
March 30, 2023
12 Videos
6 Sessions
76 Page Workbook
Learn how to optimize a website the way the experts (us) do it.
This Course is No Longer Available
We recommend Accelerating Innovation with A/B Testing.
See the Details
The Fastest Way to Learn
Our video + community format is optimized to accelerate learning.
You Watch the Videos
You learn the skills and tools of a data-driven marketer on your own time with engaging videos.
Do the Homework
The homework is designed to move you along on a website or campaign design for your business.
Join the Community
We answer questions, review creative, and expand on the videos in our private online community.
The days of the "Launch and See" website development are behind us.
Today, we can launch websites that we know are going to convert well, and then optimize them for better and better returns.
I'm going to take you on a journey through pre-launch and post-launch experimentation. You don't have to be a data scientist to use behavioral data in your daily campaign and product development.
This training shows you what to do.
What You Get
Instant Access
Instant Bonus Video
Setup Your Digital Lab
The tools that Brian and his team keep handy to create behavioral data and make good decisions.
Why Use Data Now?
Campaign Design in the Age of Abundant Data
How does the development process change when it's easy to get data?
Collecting Ideas
Don’t let ideas die an early death. Here’s how you collect them, classify them, and evaluate them with data.
Live Critiques
We’ll practice collecting ideas by giving attendees some free consulting.
Analytics is Your Friend
Become Friends with Analytics
Discover the seasons in your analytics data. Nail down the value of each conversion, trial, visit, and click that comes to your site.
Calculate the true value of conversion optimization to your organization.
Understanding Data
The Rules of Behavioral Data
To use data, you must understand its limitations and when to use it in your decisions. Low-traffic and high-traffic optimization techniques.
How to Create Great Offers
The heart of every campaign is a great offer. Use data and analysis to discover the right offer and the right words to use.
Testing Strategies
How to gather data before you launch anything. Techniques for low- and high-traffic campaigns and websites.
More Creative Freedom
How to be Creative with Headlines and Images
With these analysis tools, you can keep great ideas in play, even if they seem risky.
The Amazing Data You’ve Been Ignoring
You most likely have some great behavioral data laying around that you’re ignoring. Use it to craft your value proposition.
Proof, Trust and Design
The components of a landing page that push the visitor to becoming a customer.
Test Anything
User Tests
The tools that Brian and his team keep handy to create behavioral data and make good decisions.
User Testing Do’s and Dont’s
You most likely have some great behavioral data laying around that you’re ignoring. Use it to craft your value proposition.
Launching Winners
Launch with Confidence, but Don’t Stop Learning
How to use heat map reports, analytics, and session recordings to figure out what’s working and what’s not.
A/B Testing Your Best Ideas
The supreme court of behavioral data. Learn how to plan and execute tests that give you the most reliable insights into your visitors.
"It was a great refresher on a number of topics, but some of the insights you gave from the process and design standpoint were great. Lot to take back to my design team about how we can provide mockups backed by some data."
David VandenHull
Director of Sales at VistaComm
"My staff is thinking about optimization in a positive way, rather than just a task to be checked off now and then."
Jason Lancaster
President, Spork Marketing Agency
Who MUST understand behavioral science?
If you deal in ideas, drive online campaigns, or manage a digital budget, you must understand how to use behavioral data.
- Digital marketers
- Business owners
- CMOs
- Designers
- UX Professionals
- Copywriters
This course is no longer available
We recommend Accelerating Innovation with A/B Testing
Your Masterclass Instructor
Brian has been teaching and writing about digital marketing since 2005. His company, Conversion Sciences has run thousands of tests on the websites of companies of all types and sizes.
The process he has developed is a proven, repeatable way to build high-performing digital campaigns, from impression to purchase.
Today, he is an international speaker and teacher on digital marketing. Brian is the author of the Amazon Marketing Best-sellerYour Customer Creation Equation.
This course is no longer available.
We recommend
Accelerating Innovation with A/B Testing